Brands

However, high consumption of new ethical clothes doesn’t make your closet sustainable

How do I know which brands are sustainable?

This is a very relevant question and our answer is a typical scientific one; it depends. What you should do before purchasing any item is to ask yourself if it’s truly something you will use a lot for a long time period. Is it something that can’t be found on second hand, borrowed or perhaps rented?

That being said, when you have arrived at the conclusion that you are looking for a specific item you need to know what are your sustainability values and what are most important for you. It can be hard to find brands that live up to all sustainability criteria. Here are some of the aspects you can look into and the criteria we are screening the brands on before being listed on this site:

  • Carbon emissions and climate target

  • Circular business model and reuse/recyclability of products

  • Materials environmental impact, choice and target reduction

  • Certifications, standards and third party control

  • Fair trade guidelines, protocol and procedure in place

  • Transparency of business and supply chain

  • Inclusive marketing, board, ownership and team

  • Zero waste design and packaging

  • Charity, community and size of business

  • Animal welfare and rights

Photo by Crew on Unsplash

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