5 Responsible Brands from Denmark
Denmark is home to sustainability commitments in various forms. Our pre-loved shopping guide of Copenhagen is one of our most popular articles. In Denmark several fashion brands are leading the way in sustainability, each demonstrating a strong commitment to ethical practices, better materials, and transparent production processes. Below is an overview of some of these brands, highlighting their certifications, materials used, production locations, and specific sustainability commitments. The majority of them with products we have worn, tried and tested to make sure the quality and longevity of the garments.
Underprotection
Underprotection focuses on creating lingerie, loungewear, swimwear, and hosiery using sustainable materials such as TENCEL™ Lyocell, recycled polyester, recycled nylon, recycled wool, banana fibers, and organic cotton. Their products often carry certifications like OEKO-TEX® STANDARD 100, GRS (Global Recycled Standard) for synthetic materials, and GOTS (Global Organic Textile Standard) for natural materials.
Production takes place in various locations worldwide, with all suppliers holding certifications such as WRAP (Worldwide Responsible Accredited Production), Sedex, GOTS, and BSCI (Business Social Compliance Initiative), ensuring proper working conditions and fair wages.
Organic Basics
Organic Basics designs underwear, activewear, and essentials using materials like organic cotton, TENCEL™ Lyocell, and recycled materials. The brand emphasizes ethical production, partnering with certified factories in Turkey, Portugal, Italy, Austria, and the United Kingdom.
Organic Basics is recognized for its high proportion of lower-impact materials, including organic cotton, and is rated "Good" by GoodOnYou.
KnowledgeCotton Apparel
KnowledgeCotton Apparel is dedicated to using sustainable materials and practices, including organic cotton and responsible wool. The brand is certified to the Responsible Wool Standard, ensuring animal welfare and sustainable land management practices. Their commitment extends to regenerative organic farming, aiming to reverse climate change through holistic agricultural practices.
Colorful Standard
Colorful Standard produces high-quality basics using 100% organic cotton and recycled wool. Their products are made in Portugal under ethical working conditions. The brand focuses on sustainable materials and transparent production processes, ensuring that all items are pre-washed to prevent shrinkage and dyed using environmentally friendly dyes.
Woron
Woron is a Copenhagen-based brand specializing in plant-based underwear and essentials. They use materials like Lenzing Modal, derived from sustainably harvested beechwood fibers, and certified organic cotton. Woron emphasizes ethical production, working with family-owned factories that ensure fair wages and working conditions. Their commitment to sustainability includes producing timeless designs that promote a 'slow fashion' mindset.
These Danish brands exemplify that it is possible to use better materials, enforce ethical production practices, and adhere to recognized certifications. By prioritizing environmental responsibility and social ethics, they offer consumers conscious fashion choices without compromising on style or quality.