“Pass It Over” - Yaytrades fashion show encouraging circular usage of clothes

The 26th of April you can join Yaytrades fashion show, front seated! All you have to do is to log into Instagram, visit their profile and you’ll be presented with 4 preloved classic items, designed in several ways by 12 fashion profiles.

The purpose of the campaign “Pass it Over” is to encourage more circular usage of clothing. Denim, the black dress, the white shirt and the blazer are the four popular items which some of us might have in our closet. By experiencing a diverse set of styling, we can be more creative with the clothes we already have and find new pre-loved items to style our favourites with.

Yaytrade is a market platform for selling and buying preloved premium clothes (they only accept clothes that had a market value of 40 euros when first bought). It was founded in 2017 David Knape, Jon Berglund and the influencers Jon and Janni Olsson Delér. Until today the platform has sold more than 14246 items and saved 178,1 tons CO2 (compared to if the clothes would have been bought newly produced). They are also offering their sellers a pick-up regardless of where you live in Sweden.

Lean more about Yaytrade here and follow them on Instagram!