Our top 7 Scandinavian sustainable fashion influencers to follow
Sweden
She’s a lecturer, author, moderator, influencer and consultant focusing on sustainable fashion and sustainable entrepreneurship. What’s so fascinating about this successful and driven woman, is that without any ”don’t you dare do this” or ”you have to avoid this” she manages to successfully inspire her audience with positive guidelines. She encourages a sustainable way of living and thinking without telling you that you’re ”bad” for not doing it. According to Johanna, sustainable fashion is all about reducing the amount of new production and extending the life of what already exists. And we couldn’t agree more. So, what can you expect when following Johanna Leymann on her platforms? You’ll get a mix of sustainable fashion, pedagogically designed knowledge within the field that’s accessible for anyone to receive, and her Instagram account is almost like a blog where she share her personal thoughts and ideas. Regardless if this subject is new to you or if you’re fully experienced, Johanna will take your hand and walk you through the world of sustainability.
Read our interview with Johanna here!
It’s easy to find women online who shows off amazing pre-loved outfits, but unfortunately it’s not as easy to find as many men in the world of sustainable fashion online. That’s why Jeanbosco Nzubaha, the influencer in vintage and sustainable fashion, is a leading star in every way for both men and women. His ability to put together amazing and unique outfits is just out of this world, and you’ll have to see for yourself instead of me describing his style since words of description wouldn’t do it justice. According to Jean himself, he tell people his story with his clothes. It’s playful, it’s sustainable, it’s classic, it’s vintage and completely inspiring. You can feel and see how much fun he has when creating his very own style. Maybe it’s just us, but we feel as if every outfit he wears has its own story, purpose and background.
Read our interview with Jean here!
Her feed on Instagram is completely irresistible! With the love for second hand and slow fashion, she’s inspiring her audience to consume sustainably without sacrificing either style or fashion interest. Her outfits and interior style at home is a real feast for the eyes, and her way of mixing colors and styles is just magical. She’s not only posting photos to her feed, she’s always adding personal texts to them which gives a holistic feeling of who she is. To be the real you, to expose your own perspectives and opinions and also show off ”your way of style” is to me the best way to inspire and encourage people who’re following you for the cause of sustainable fashion.
Denmark
The green activist and writer with a great sense of style. Her feed is more of a sustainable lifestyle package rather than just style and fashion. We get to join her when thrift shopping, she shares her thoughts and reflections, gives you advice on how to reduce our waste and much more. In a light-hearted way, she’s inspiring you in an encouraging manner with a mix of humor and seriousness.
She makes you want to run to the nearest vintage shop, even if you’ve never visited one before. Her sense of style has no boundaries, and it’s clear to see that she doesn’t care about strict trends and more about choosing outfits and styles according to HER and HER taste. She’s a vintage dealer and you can find her bits @perandthezoo. Her closet is a true vintage dream!
Norway
@ingridbergtun
A combination of themes that’s perfect in our eyes: Not only is she an inspiring profile regarding style, she’s also teaching you how to make your own clothes by recycling materials. She’s also part of the crew behind another amazing account: @jointhefaebrik where they share step-by-step videos on how to sew your own clothes, to that you add a ton of hot inspiration.
She’s the founder and designer of the sustainable brand Høst & Vår (@hostandvar on Instagram). Colors, amazing outfits and feel-good vibes are what you can expect when scrolling her magical feed. She inspires in so many ways, and her stylish photos will definitely make you smile. There’s no such thing as ”too colorful”, the proof is Elsa Fredrikke and the way she creates both sustainable garments and the way she creates smoking hot outfits.