INTERVIEW #64 ANDREA VESTERGREN
Based in: Stockholm
Occupation: Student currently on maternity leave
Get inspired by: movies from the 50’s and 60’s, Provencal interior design, random cool women I see on the street, a look or feel of certain fabrics and pictures from old Prada and Hermès runway shows.
Why we love her: Magical style, a creative soul, sells amazing things in her Instagram shop @honey.secondhand.sthlm. Yeah, Andrea is definitely someone you’d like to follow to get inspo. Go see for yourself @a.vestergren.
“I have one style icon, the most beautiful and graceful woman in the world: Sade.”
Tell us about yourself and your relationship to fashion?
Hi! My name is Andrea and I'm the woman behind the Instagram based second hand shop Honey. I grew up in a small town but have lived in Stockholm for five years with my husband and two children. My interest in clothes has always been present in my life. My sisters have told me that I would make one or two outfit changes a day as a little girl. My relationship with clothes today is ambivalent. They are important to me as they are an extension of me and sets the mood for the day. My style is a part of me. On the other hand, I know that the fashion industry is one of the worst for our planet and awful for the people working in the sweatshops producing fast fashion. Everything we might need or think we need is already produced, that's why my passion truly lies within thrifting and vintage.
How would you describe your style and who is your style icon?
My personal style is inspired by the soft version of the late 80's and early 90's, old movies, 50's and 60's menswear. I have one style icon, the most beautiful and graceful woman in the world: Sade. And I find a lot of my inspiration scrolling through Pinterest and Instagram.
Tell us about your favourite closet gem?
When you're into thrifting and vintage, there are some pieces that really stand out in your memory. You can remember when you saw an amazing item at a market or in a store and just knew it was meant to be. For me that is a black, long, perfectly cut handmade 50's coat with orange lining. I saw it immediately when I set foot in a vintage store in Paris three years ago. Another great find is a pair of Acne boots I found at a local market for less than a tenth of the original price.
Generally people are obsessed with owning too many things and I'm one of them. I have way more shoes than I possibly can wear, but footwear really is an obsession of mine! I also love a good pair of blue 90's jeans, a great vintage blazer, knits in fine materials and crisp, classic shirts.
What is a sustainable closet for you?
A dream of mine is to have a completely streamlined and effective wardrobe where every piece has its place and is in use. That's not the case today as I have too many pieces in some categories. My plan is to sort that out after this breastfeeding journey is over. I don't think there is a closet that's "sustainable". Shopping and owning stuff like we do here in the west is never sustainable. However, I believe buying things that are already used and owning things you truly love and actually use is a good way to start.
“A dream of mine is to have a completely streamlined and effective wardrobe where every piece has its place and is in use.”