We’re on Sustainable Fashion Week

Today, the 9th of October, we had our first live-seminar at Sustainable Fashion Week in Östersund. Our seminar discussed current problems and issues we have identified in fashion and we elaborated with four different scenarios of a future fashion scene in 2040. We also asked the viewers to share what they associated with a future sustainable closet. They also had to share their promises for future actions to a more sustainable closet. To make our chosen future scenario (the most sustainable one of course) more about the consumers and individuals, we presented three different profiles of people and their closets in 2040. The activist, who have entered the fashion scene now when it’s no longer capitalistic. The stylist, who love clothes and are a very conscious user related to material, style and despises fast fashion. The specialist (or the geek) who only uses clothes for practical issues and love tech-solutions. All these three people do have a closet with items that lasts and where renting, reusing and second hand is the norm. It might just be a different ways to express it.

We’re going to publish the video of the seminar very soon and we hope you will feel inspired about a more sustainable future and a sustainable closet.

We have also been listening to Johanna Nilsson and Thursday’s evening seminar about production and recycling of textiles and its challenges. This morning she held a sustainable closet session to inspire how you can resonate and think about your way of using clothes. We have also visited the amazing second hand shop Brukat, StichNStones pop-up store and the new sustainable living gallery C:nen, which we highly recommend. At C:nen you can buy second hand clothes, swap books, buy home made schampo bars and refill your herbs and oils. Absolutely amazing, not to mention the art available.

Half of our time here has past and we looking forward to the styling sessions tomorrow by Johanna Thofelt.