The challenge that are currently taking over our social media feed - we had a chat with the people behind- Tänkomstilchallenge
If you are a slow fashion enthusiast that are using Instagram, you might have notice all these colourful outfits that are circulating using the #tänkomstilchallenge, starting this week on the 18th of January 2021. Each and every day has a theme with the purpose to create awareness of climate change by dressing in clothes and outfits that are already in your closet.
We made a short interview with the people behind the challenge and their accounts are listed below. Take a visit, start to follow and give these change makers some love for raising awareness in a slow fashion manner! And of course, you can join too!
What is the #tänkomstilchallenge (whatifstylechallenge) about?
#tänkomstilchallenge is about spreading knowledge and highlighting important environmental issues in a fun way while inspiring each other to activate the clothes in our wardrobes and hopefully spread awareness about these environmental issues.
Why did you start it?
We wanted to start a style challenge together and reach a large crowd. Our thoughts on this was to make a sustainable challenge and when we gathered the team we went creativity nuts! It was awesome to see how much deep thoughts, cleverness and humbleness there was in our minds. And that’s how we started the #tänkomstilchallenge.
How does it work?
The challenge has one theme each day, which is hosted by one of the seven founders of the challenge. Everyday the participants use the hashtag #tänkomstilchallenge posting a picture wearing a piece of fashion in the specific colour of the day representing one environmental issue. Monday the theme was “white” to spread awareness of melting glaciers. It was very powerful to see how the instagram feed exploded in not only white outfits and facts, but also thoughts and tips on how to actually face these problems. During the first day of the challenge over 150 people used the hashtag and spread highlights of global warming, reaching thousands of people.
How can people join?
Anyone can join by using the #tänkomstilchallange and tagging the host of the day. The host of the day shares all the contributions in the instagram story feed.
Our hope is that this will be a continuously used hashtag to raise awareness regarding climate issues and also to have hysterically fun with fashion!
What do you hope to achieve?
Many of our environmental issues are related to the fast fashion industry. We want people to rethink their consumption habits and their approach to fashion. Hopefully we can show that climate adjustment in the fashion industry doesn't mean stop loving fashion. It doesn't have to be boring. Actually we think it's the other way around; that sustainable fashion is more fun. It’s about reuse, care, quality and creativity - not consumption. We all love second hand and slow fashion -"WHAT IF" we can show others to enjoy it as much as we do? And “WHAT IF” this can also nudge people into making better choices in other areas?
