INTERVIEW #56 JACKIE LOPPIS
Based in: Stockholm, Sweden
Founded by: Jacqueline Hammar
Shop at: Store: Eriksbergsgatan, Stockholm (by booking and on Instagram)
Youtube: @jackiesloppis2409
Hi Jackie, welcome to A Sustainable Closet. Why did you start Jackiesloppis and what is it?
On 18 November 2019, the very first Jackiesloppis was broadcasted! Since then things have progressed and I have managed to donate 60.000 SEK to charity.
This is my story,
At the beginning of the pandemic, like for many others, a lot in my life crashed. During Corona I went through a separation, and hospitalisation and on top of it I lost my job. All this happened within three weeks. I needed to take control of the situation and my life. But where would I start?
I chose to turn to gratitude. I became so incredibly grateful for life, and I started to appreciate all the little things I have in it. For example, I have a roof over my head, food on the table and clothes to wear. They usually say that when one thing happens, three things come together. And thanks to everything I went through, I created the flea market one evening. Thanks to hard work, something fantastic was created that helped me and many others. I started selling from my own overly stocked closet (which just gave me anxiety and stress). Today, two years later, I run this fantastic flea market that I love and that I am passionate about. For me, it’s been all about the journey towards a more sustainable lifestyle. I’ve always been in a state of mind of trying to withstand being lured into consumerism. Also, I would like to inspire people to rethink and have a more sustainable wardrobe that’s actually guilt-free and could possibly make them feel better about themselves too.
From that day, I’m still grateful. I’m grateful for being able to donate to various charities, grateful for meeting all the fantastic people that shop from Jackiesloppis, and grateful for helping people in need. Without all of my fantastic donators, this would not have been possible. Two years later, I’m proud of the money that has supported several charities, and I hope that we can continue forward together.
How do you pick your products and what you sell?
I’m not picky when choosing the clothes I sell. My customers have a wide variety of styles varying from vintage street ware to modern classics and I wish to provide clothes for a wide style range. In some cases, I have a few risky items that I’m almost certain no one would buy. To my surprise, these are sometimes the best sellers. I love how creative one can get with clothing and mixing and matching things up.
A lot of my clothes come from private donations. Where people feel the need to clear out their wardrobe or just get rid of things that they’ve outgrown. I offer to help people to clean out or give them styling tips because sometimes it can be hard to let go of stuff, and you need the support. Sometimes they need help to put together a new combination. It’s a second-hand shop so the things I sell are preloved. I only keep clothes worth a second life and that are in good shape.
Who is your typical customer, and what are they looking for?
My customers come from a variety of backgrounds and are 18-65 years old. The majority are women on the hunt for something different to wear on a daily basis or a gift to someone. Due to the diversity of clothes I sell, there is usually something for everyone.
Can you tell us more about the charity aspect of Jackiesloppis?
Most of my customers are aware that shopping at Jackiesloppis means 50% of the revenue is donated to charity. Every third month my followers (on Instagram) can vote for the charity organisation they want the donations to go to. After the voting, I also post the amount of money that is going to be given based on the last three months of sales. I also donate clothes directly to single mothers with children. Roughly 60 000 SEK has been donated to different charities over the past two years
What is the best thing about having your own second hand store and the most challenging thing?
Be a part of a movement towards shifting people’s consciousness about consumerism. Minimising landfills and saving our planet's resources. It inspires me every day to continue to strive towards that change that is so necessary for our day and age. Especially within the fashion industry is the third largest polluting industry, after food and construction. Reusing a T-shirt saves up to 7000 litres of water for example.
What do you think needs to change now in the fashion industry to make it more sustainable?
To target the younger generation towards making an impact. To educate students in school about sustainability and fast fashion. Understanding that small conscious choices can create a better green future for generations to come.
What do you think is needed to make second hand more available to more? How can we circulate better? What would beneficial for your business?
I think if there would be more stores like mine, we could reduce deadstock warehouses that are spread across the globe.
What would you advise consumers to do who seek to create a sustainable closet and lifestyle?
The multi-billion-dollar marketing industry’s objective is to hypnotise us into buying new fast fashion fast. Where Influencers market and contribute to the over-selling of products. There is a dyeing of trust and quality in our feeds. Almost as if sustainable-minded people have created a rebellious movement against it all. I honestly love that the veil is dropped from our eyes and sustainability has become inevitable. Don’t be fooled by what trying to influence you, influence yourself.