INTERVIEW #5 TISE
“Tise is optimized to function socially and aims to connect the users in a whole different way which introduces a new way of interacting when you’re shopping or cleansing your wardrobe (selling).”
Why did you start Tise?
We saw a huge gap in the marketplace sphere in Sweden where we wanted to introduce a whole new way of buying and selling. Tise is optimized to function socially and aims to connect the users in a whole different way which introduces a new way of interacting when you’re shopping or cleansing your wardrobe (selling). We’re taking the shopping experience to another level while making a difference!
Tise is a platform where users showcase their Tise profiles (shops) with what they are selling privately.
What has been and are the major challenges?
“Our every day challenge and main goal is to change the way the next generation thinks and acts around their shopping habits. ”
Our every day challenge and main goal is to change the way the next generation thinks and acts around their shopping habits. We want to leave a mark on the next generation and inspire them to act more sustainably. Being able to convey this message is our main challenge every day, but also what drives us as a company!
What has been and are the largest gains?
Same as my answer above. To see how the new generation responds to a more sustainable way of shopping and also seeing the amount of love being communicated on the platform. This makes us hopeful for the future!
What do you think needs to change now in the fashion industry to make it more sustainable?
“Clothing brands should challenge themselves in remaking and redesigning instead of producing new clothing, even if the brands claim that they are producing more sustainably, it’s still not necessary for the planet to add more units.”
Clothing brands should challenge themselves in remaking and redesigning instead of producing new clothing, even if the brands claim that they are producing more sustainably, it’s still not necessary for the planet to add more units. Stop producing large quantities of new clothing, period. We have enough clothes in existence today to go around and about for lifetimes.
What do you believe is “greenwashing” and what can producers and consumers do to avoid it?
Most of the major fashion clothing brands are claiming that they are making more sustainable choices in different ways, which is all greenwashing. People should know that anything that needs to be produced and shipped - and especially fast fashion, is production harming the environment. You can not escape that fact. Limit your shopping needs and try to avoid buying newly produced clothes too often.
What would you advise consumers to do who seeks to create a more sustainable closet and lifestyle?
We advise everyone to shop more second hand of course. To create a more circular lifestyle and habits everyday is the key to a better future.
