INTERVIEW #76 EMELIE NORBERG
Occupation: Key Account Manager
Based in: Stockholm
Why we love her: Cool, creative and conscious, Emelie’s remake creations are to die for and she really inspires us to upcycle our wardrobes.
Tell us about yourself?
Emelie Norberg, 33, lives in Stockholm city. I am one of the founders of Lyxloppis, one of Sweden's largest buy and sell communities with over 160,000 members on Facebook. I have a degree in fashion and design and am passionate about sustainable fashion, secondhand fashion and remake. I dream of inspiring more people to a more sustainable and healthy way of consuming fashion.
What is your relationship to clothes?
Clothes, fashion and remakes are my biggest interest, as they always have been. My focus on sustainability came in connection with my education and has now become a big part of my everyday life.
How would you describe your style?
My style has evolved a lot over the years, but I often return to the same clothes and trends in new vintages. Pastel always sneaks into my closet, both summer and winter. I like to have a classic style, but with something that stands out.
Any favorite items?
Can I say that it is an item that I have created by myself? Yes I can! My black culottes pants with feathers.
How would you describe your wardrobe?
My wardrobe (Walk in closet) consists of at least 90% Secondhand fashion. A wardrobe that inspires me every day!
Favorite stores or brands to shop from?
I buy my clothes second hand. My favorite shops and sites are Camilla's clothes, Lyxloppis, Myrorna, Stadsmissionen, Sellpy and Tradera.
Do you have a style icon, if so, who?
Elin Kling and Emilia De Poret.
What is a sustainable closet for you?
A sustainable wardrobe contains clothes that are used.
What do you think of the fashion industry in general?
It needs to change. Can be summed up in some words: Over consumption, fast trends, bad materials and production.
What do you think needs to change?
We consumers need to start thinking more sustainable. Before we buy a new item of clothing we must ensure:
Do I really need the item in my closet?
Do I have any items I can remake?
Can I swap clothes with someone else?
Is it available to buy second hand?
What can one do that strives to create a more sustainable closet?
Start by sorting out your closet. Make an inventory of what you have, what you are going to sell, donate and if there are any clothes that you need to change with sewing. After you have done this, you can start looking at what you need to buy to create a more sustainable wardrobe. The purchases must be made second-hand and be planned.