INTERVIEW #26 ATELIER RUNMAKER
Based in: Sockerbruket, Gothenburg
Founded in: 2019
Founded by: Olof Runmarker
Stores: In conversation with a few physical stores ATM. Own webstore at: www.atelier-runmarker.com
Instagram: @atelierrunmarker
Price range: from 2.500 SEK and upwards. We might do a smaller piece that is more affordable in the future.
Why we love them: Just by looking at Atelier Runmarker’s amazing creations you can really see the passion and love Olof puts into his work. Every single detail seems to be very well thought of. Also, reading Olof’s words in this interview makes us so inspired, we especially love the sentence where Olof tells us where he gets his inspiration from “From nightlife and nature, friends & lovers…”. Wow.
What is Atelier Runmarker and why did you start?
Atelier Runmarker started with me designing a robe when I was living in Berlin as a fashion school dropout.
I love to express myself throughout what I wear and I wanted to contribute with something more than just plain ”clothes” . There's so many personalities out there that find it hard to find something special and made just for them.
Then the brand has grown from there with our signature shirt/dress and now we are just about to launch 51 different dresses. All our creations are unisex and just made in one ex so you are for sure the only one with that piece in your wardrobe. So stay tuned to check out our news on our website and instagram.
Photo: Mimmi Lassen Westberg
Photo: Mimmi Lassen Westberg
What is your sustainability profile?
Almost all the collections are made of recycled fabrics from old curtains to table cloths. We try to produce as much as we can locally as well.
How and where are the products being produced?
In Borås, Sweden and in Ukarine.
Photo: Mimmi Lassen Westberg
Photo: Mimmi Lassen Westberg
Photo: Mimmi Lassen Westberg
Where do you source the material and fabrics from?
From vintage stores and different markets.
Which product is selling the most?
The Signature shirt/dress has been our most popular creation so far.
Where do you get your inspiration from?
From nightlife and nature, friends & lovers.
Photo: Mimmi Lassen Westberg
Photo: Mimmi Lassen Westberg
What have been and are the major challenges?
Finding sustainable production that doesn’t cost a fortune.
What has been the largest gain so far?
To see my vision and dream come alive is so rewarding
A big kick as well is to see my pieces on stage worn by musicians.
What do you think needs to change in the fashion industry to make it more sustainable?
I think the fast fashion needs to slow down and that everyone invests in fewer pieces but with good quality.
