Women transforming the fashion industry
”It’s Re:Leased” rental service by Johanna Norrman and Annie Thorell
These two women, with ton of experience from both the fashion and tech industry, put their skills together and developed ”It’s Re:leased” in April 2018. This excellent concept is a Swedish service where you’re able to rent your closet. It’s a fashion subscription where you pay on a monthly basis, but you can also choose to rent single garments weekly! The whole idea is, obviously, that you should be able to dress however you want without having to consume new clothes every time. At the landing page of www.itsreleased.com you’ll read ”Own Your Life, Lease Your Clothes” which really describes the whole concept. Annie, with her 12 years within the tech community together with Johanna, with over 15 years within the fashion industry created this amazing idea. It’s Re:leased gives you a chance to dress nicely whatever style or expression you prefer, without our planet having to suffer further.
Werewool - Redesigning Textiles for a Circular Economy by Dr. Theanne Schiros, Chiu-Lian lee, Morgana Kattermann, and Valentina Gomez.
To quote their own words of description: ”To mitigate the fashion industry’s environmental impact, Werewool is designing a revolutionary fiber development platform to create biodegradable fibers with tailored aesthetic and performance properties. Inspired by nature, and utilizing the tools of biotechnology, Werewool is developing a platform to design fibers at the DNA level for sustainable textiles with inherent properties such as color, moisture management, and stretch, that meet the demands of today’s consumers.”
When you read about this innovative and sustainable concept, it’s clear for anyone to see that it’s all about inventing new ways of creating fashion in an environmentally friendly way. The amazing team behind this idea even won the ”Global Change Award” in 2020! Werewool is a team of scientists and innovative textile developers, and here they are: Dr. Theanne Schiros, Chiu-Lian lee, Morgana Kattermann, and Valentina Gomez.
Thank you for making a huge change in the industry, ladies!
Renoon - search platform for conscious shopping by Iris Skrami
The co-founder of Renoon, the new and popular search platform for conscious shopping. Renoon wants to enable you to find sustainable alternatives that at the same time are matching your precious values regarding our environment. Best combination of choice! What they offer is a wide selection of pre-owned and new products that meet sustainability standards. Apparently, it all started with Iris having trouble finding a sustainable black dress for an event. It’s always so interesting to hear these stories behind every successful idea, what made him or her turn an idea into an actual living concept.
So how does Renoon work?
They’ve developed a technology that collects data and identifies sustainability values. The fact that you’re able to customize the service to your own needs and values is truly amazing, so regardless if you’re vegan or really care about the ethical part (or both), you can adjust the platform for your own satisfaction! Renoon connects you with brands and platforms to fulfill you're experience regarding combining style with sustainability values.