Why Niche Perfumes are the more Sustainable & Memorable Choice
Perfume is like music that you wear. Perfumes are like fine wines and nothing is more memorable than a smell. Our sense of smell is closely linked to memory and emotion, and a memorable fragrance can transport us back to a specific moment in time. Niche perfumes, with their unique and complex scents, are more likely to leave a lasting impression than mass-produced fragrances.
To be called “niche”, the perfume needs to be made from the most exclusive oils, aged in different stages (this is every perfumer's secret and work of art). By using a higher concentration of high-quality fragrance oils, this type of perfume provides a stronger and longer-lasting scent. This means you'll use less product overall, reducing waste and saving money in the long run. These natural ingredients are furthermore less likely to cause skin irritation, making them a better choice for those with sensitive skin. Additionally, niche perfume brands often prioritize eco-friendly packaging and production methods, further reducing their environmental impact.
Investing in a niche perfume also means supporting small businesses and independent perfumers. Artisans use traditional methods and sustainable practices, ensuring that their products are made with love, care and attention to detail. Morgan Madison has recently launched two niche scents together with the ice hockey legend Henrik Lundqvist, made by a niche perfumer in Skåne, Sweden with a high focus on ingredients and quality. The oils originate from carefully selected areas to ensure their quality. Rose from Bulgaria, vanilla from Madagascar and patchouli from Indonesia with attention to how they were brought to the world. The luxurious glass bottle is designed by well-known Swedish glass designer Orrefors.
Unlike regular mass-produced designer perfumes, often made from cheaper synthetic oils and chemical fragrance notes that are frozen to prevent the scent from changing over time.
Niche perfumes vary a lot in price but often start from €100 - €1000/bottle. Sometimes even more. But when choosing a niche perfume, you're helping to preserve traditional craftsmanship, and support small businesses and by prioritizing eco-friendly practices, we can make a positive impact on the environment while still smelling great. With their unique and complex scents, niche perfumes are more likely to leave a lasting impression, becoming a memorable part of our daily routines. So next time you're looking for a new scent, consider going niche and experience the power of a more sustainable and unforgettable fragrance.
