Tomorrow’s jeans

All photos belongs to Tomorrow

The Danish denim brand Tomorrow has been celebrated for it’s minimalistic timeless Scandinavian design and many are happy to see another Danish brand on the sustainable fashion market.

The label “sustainable” is widely used in many areas (even on this platform) and to clarify a little bit for readers and consumers, I will look into how Tomorrow’s jeans are produced. Their products are certified by Nordic Swan Ecolabel and Eu Ecolabel. Both these certifications have standards that needs to be followed during the whole life-cycle of the product; from raw material extraction, to production, distribution and disposal.

The standards are about using less chemicals, especially the ones that can be dangerous for nature and humans, keep waters nearby safe, restricted use of colouring, no use of antibacterial substances and so on.

However, EU Ecolabel doesn’t mean that the cotton is organic (if it’s not clearly stated so) neither does the standard include the social aspect of the workers. Therefor, GOTS is a standard that probably comes closer to capture several aspects of sustainability. Preferably combined with a Fairtrade-certification to guarantee cotton farmers rights to decent work.

Despite my criticism for EU Ecolabel I’m positive towards Tomorrow denim for finally providing jeans that are certified! Jeans is a very chemical intense industry and this is definitely a better alternative. According to their website they produce their clothes in Turkey.

It would be wonderful to have Tomorrow at A Sustainable Closet to hear more about how they’re working to make a more sustainable denim.