Stockholm Fashion Week part 2 - what to watch and recommendations for future
Stockholm Fashion Week is over and here are our final recommendations for seminars to watch and listen to related to sustainability. The digital fashion week lasted for three days with 63 digital events to attend. We found eight of these directly related to sustainability, including H.R.H Crown Princess Victoria speech, excluding the fashion shows. Some of the brands hosting fashion shows have started to move towards more sustainable and circular business models, such as Swedish Stockings, Rodebjer and House of Dagmar, but far from all the brands participating have started to look at their impact and taken actions.
The collaboration with Bootz, Sustainable Style Shopping, was the only thing where we reacted strongly since it' was definitely within the area of Greenwashing. To encourage people to consume clothes that are not even organic, fair traded certified or/and has a 100% traceability, alternatively, being second handed, up-cycled or remade, can never be sustainable. There are no clothes everyone should invest in for their closets, that's a lie used to encourage people to consume with good conscious. We all have different styles, lives, interest and wallets when it comes to clothing, so there are no item that fits all.
Except this Live Shopping, Stockholm Fashion Week managed to avoid criticism for greenwashing since they didn’t clearly stated that this was going to be a week about sustainability. Instead they held several seminars with sustainability agendas, but with a focus on different sustainability aspects such as diversity, circularity and gender. The participants was also very knowledgable about their specific fields.
However, we have a few suggestions for the future and would love to see these initiatives:
A fashion show only based on pre-loved clothes
Conversations about circular usage
Cultural heritage and colonialism
Vegan fashion
Material investigation
Vintage pop-up
Upcycling event - learn how to make it yourself
Conversation about peoples relationship with clothing
No collaboration with fast fashion companies
Technology a head for recycling and facts about current possibilities to recycle materials
Here are our recommendations on seminars to watch and we’re looking forward to hear more about what you thought about the Fashion Week and the improvements you would like to see in the future.
Baroness Lola Young of Hornsey, Suzan Hourieh Lindberg x Naira Abdel-Halim
CLIMATE ACTION –
THE COUNTDOWN CONTINUES
Digital discussion: Michael Schragger/STICA with guests
DESIGNING FOR SUSTAINABILITY
– THE SWEDISH
DESIGN MOVEMENT
FASHION RECYCLING
– AN EXCITING EXPERIENCE
Elin Larsson / RE: Source-SIP, with Anna Vilén / SYSAV and Paul Doertenbach / I:CO