As Easter approaches with its pastel charm and springtime sparkle, it's time for a new kind of celebration—one that’s kinder to animals, people, and the planet. Here's how to make your Easter stylishly sustainable, plant-based, and ethically conscious, without losing the magic.

Plant-Based Easter, Please!

Why ditch the eggs?
Beyond the cute packaging lies a grim reality. Each year in Sweden, around 5 million male chicks are killed simply because they can’t lay eggs. Hens, bred to lay unnaturally frequently, live in cramped conditions—some in cages smaller than an A4 sheet. Many never feel sunlight. Choosing egg-free alternatives is a powerful way to show compassion.

Easy swaps & resources:

Vegan egg alternatives: Use chia or flaxseed eggs in baking, or aquafaba (chickpea brine) for meringues.
Vegan food blogs to follow:
- Jävligt Gott – delicious plant-based Swedish food.
- Hot for Food – creative and festive meals.
- Minimalist Baker – simple, everyday vegan recipes.

Try a creamy cashew "egg" salad, a roasted root veggie pie, or even a veganized Janssons frestelse!

Ethical Indulgence: Vegan, Fair Chocolate

Easter without chocolate? Perish the thought. But much of the global cocoa industry relies on child labor, unfair wages, and environmental degradation.

Do better by choosing:

Fairtrade and Rainforest Alliance-certified brands
Vegan-friendly options like:
- Plamil
- Moo Free
- Tony’s Chocolonely (some vegan)
- iChoc
- Green & Black’s Organic (check labels)

Eco Eats & Food Waste

Did you know Swedes throw out 15 kg of edible food per person per year, plus 18 kg down the drain? That’s money and planet resources wasted—up to 6,000 SEK a year per household!

Tips to reduce waste:

Plan meals & don’t overbuy.
Freeze leftovers or transform them into stews, pies, or spreads.
Host a “leftover brunch” the day after Easter.

Also: Choose eco-potatoes! Conventional Swedish potato farming often uses heavy pesticides that seep into nature and drinking water. Organic is a small but powerful swap.

Skip the Feathers – They’re Not Fluffy Fun

Those colorful feathers on decorations? They're often real—plucked from birds like turkeys and chickens, frequently imported and untraceable.

Better decor choices:

DIY with dried grasses, paper flowers, or upcycled fabric ribbons
Use natural dyes (red cabbage, turmeric, beetroot) for Easter crafts
Shop from eco-friendly brands or local artisans

Celebrate with Plants, Not Plastics

Choose potted flowers like tulips or daffodils over cut bouquets
Avoid plastic-wrapped floral arrangements
Try growing your own herbs for the Easter table – pretty and practical!

Decor That Doesn’t Cost the Earth

Reuse glass jars for candle holders
Make egg-free Easter ornaments from salt dough or clay
Create centerpieces from branches, dried citrus slices, and foraged moss

A Fashionably Kind Future

Choosing a sustainable Easter isn’t about sacrifice, it’s about elevating tradition with intention and care. The bonus? It’s chic, creative, and deeply meaningful. So whether you're styling your table, planning a plant-based feast, or hiding vegan chocolate eggs—do it with a little more thought and a lot more heart.

How to Celebrate a More Sustainable Easter