GANNI Partners with Canopy to Protect Endangered Forests and Rethink Low-Impact Packaging
Photo: GANNI
In an era where sustainability is becoming increasingly central to the fashion industry, GANNI has taken a noteworthy step by incorporating responsible practices directly into its supply chain. While many brands contribute to environmental causes through donations, integrating these values into business operations marks a more substantial commitment to sustainability. However, it's important to recognise that achieving true sustainability involves more than simply adopting eco-friendly materials. Nonetheless, GANNI’s partnership with the NGO Canopy, initiated in 2024, represents progress towards more sustainable practices.
Through the CanopyStyle and Pack4Good initiatives, GANNI has committed to eliminating the use of fibres sourced from Ancient and Endangered Forests in its fabric and paper packaging supply chains. The company is transitioning towards environmentally and socially beneficial materials, including Next Gen fibres made from recycled textiles and agricultural residues. This shift is part of a broader effort to move the fashion industry towards sustainable, low-carbon, and circular supply chain models.
The fashion industry faces significant environmental challenges, with 3.4 billion trees cut down annually to produce fabrics and paper packaging. The CanopyStyle and Pack4Good initiatives aim to address these issues by promoting sustainable sourcing and reducing the industry's reliance on high-biodiversity-impact materials. By collaborating with global partners, implementing forest conservation policies, and encouraging the use of Next Gen fibres, these initiatives seek to protect remaining Ancient and Endangered Forests and encourage a more sustainable future for fashion.
GANNI’s participation in these initiatives aligns with its B Corp certification, which requires the company to meet certain social and environmental standards. As part of its policy, GANNI aims to eliminate sourcing from controversial areas, such as Canada's Boreal Forests and Indonesia's rainforests, by 2025. The company is also focusing on reducing and reusing paper and packaging, with a goal of achieving at least 50% recycled fibre content within the next three years.
In addition to addressing forest conservation, the initiatives also tackle broader environmental issues, such as greenhouse gas emissions, water protection, and human rights. GANNI’s efforts include working with suppliers who comply with the UN Guiding Principles on Business and Human Rights and prioritise those that actively reduce their environmental impact. The company’s commitment to purchasing man-made cellulosic products with a significant proportion of Next Gen fibres by 2024 reflects a broader industry trend towards more sustainable materials and practices.
In conclusion, while the road to sustainability in fashion is complex and multifaceted, initiatives like CanopyStyle and Pack4Good represent positive steps. By integrating environmental responsibility into their supply chains, companies like GANNI are contributing to a shift towards more sustainable practices in the fashion industry.